Maybe it’s my Gen X perception, but all this talk about “self care” just seems silly and selfish to me. It conjures up images of women in bathtubs drinking wine or spending way too much time and money on spa treatments deemed necessary by all those influencers on Instagram. It grants permission to be selfish and self indulgent and while everyone deserves to treat themselves in whatever way makes them happy, over-emphasizing self-indulgent behaviors under the positive guise of “self care” seems all kinds of wrong to me. I decided to take a look at what self care really means.